Mount Baw Baw will benefit from a government initiative to boost tourism in bushfire-affected regions.
The Australian and Victorian Governments recently announced the breakdown of more than $300,000 in immediate marketing and events funding for Gippsland following the devastating bushfires earlier this year.
The allocation includes $75,000 to promote visits to Mount Baw Baw during winter 2009.
Victorian Tourism and Major Events Minister Tim Holding said the funding was part of immediate marketing and advertising efforts to encourage visitors to return to Gippsland.
“This funding will help tourism operators in Gippsland to rebuild their trade which is a vital part of the recovery process,” Mr Holding said.
“The bushfires have impacted on tourism businesses in Gippsland but the message is that Victoria is again open for business and I think that message is getting through.
“There are just so many wonderful tourism experiences in these areas and we want the tourists to come back.
“This region has so much to offer including outstanding wineries and restaurants, stunning natural attractions and nature-based tourism activities and unique events.”
The $315,000 is part of the joint $10 million Victorian Bushfire Tourism Industry Support Package which was announced in March following the devastating bushfires.
Federal Minister for Tourism Martin Ferguson said encouraging further visitation to those regions that suffered declines in visitor numbers and cancellations following the bushfires was critical.
“The Australian Government is committed to boosting tourism in these regions and following consultation with local tourism operators and industry it is evident that supporting regional events and marketing opportunities is an important part of our response,” Mr Ferguson said.
“Tourism is a critically important industry in Gippsland and the Australian Government is pleased to assist the industry through what is an extremely challenging period.”
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